Should You Bid on Trademarked & Brand Name PPC Keywords? (Pay Per Click)

Should you bid on trademarked and trademark name Pay Per Click keyword terms? Yes it is Legal! Bidding on trademarked (brand name) pay per click keywords are the highest ROI PPC terms you can bid on. The Rules



1) Do NOT bid on trademarked keywords if you are promoting the brand as an affiliate.



2) Do NOT utilize the trademarked or brand keywords in your ad copy: title, description, or URL. This guideline applies to banner advertisements as well.



3) Ask your affiliate manager or marketing supervisor for verification prior to running Pay Per Click ads on trademarked terms.



The article from search engine journal.

https://www.searchenginejournal.com/ppc-branded-keyword-bidding-wars/200336/